£140.41

Routledge Self Versus Others - Media and Third-Person Effect

Name: Routledge Self Versus Others - Media and Third-Person Effect
Brand: Routledge
Price: 140.41 GBP
Availability: InStock

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Description

Understand the complex relationship between media messages and human perception with Self Versus Others: Media, Messages, and the Third-Person Effect. Part of the Routledge Communication Series, this scholarly work provides a deep look into how individuals perceive the influence of media. Authors Julie L. Andsager and H. Allen White synthesize over twenty years of research to explain the third-person effect. This phenomenon occurs when people believe they are immune to certain media messages, such as those encouraging violence or risky behaviors, while simultaneously believing that others are highly susceptible to them. By focusing on the role of media messages, the authors argue that this cognitive gap actually functions as a tool for persuasion. This book is an essential resource for students and professionals studying social psychology, communication, and the ways in which media shapes social reality and individual behavior.

Key Features

Synthesizes more than two decades of academic research regarding the third-person effect and media influence.

Explores how individuals perceive their own immunity to media messages compared to the perceived vulnerability of others.

Analyzes the specific ways media messages function as a means of persuasion in social contexts.

Examines the impact of messages that encourage risky behaviors or violent tendencies through a psychological lens.

Provides a detailed scholarly analysis of the relationship between media consumption and social psychology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805857168
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 22 February 2007
Listed Since: 13 February 2007

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Routledge Self Versus Others - Media and Third-Person Effect

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