£151.26

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£151 today · previous high £151 · all-time low £137

Routledge Relationship Marketing in Sports Book

Amazon

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£151.26 £135.40 £138.86 £142.32 £145.78 £149.24 £152.70 25 July 2026 12 August 2026 30 August 2026 17 September 2026 05 October 2026
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Price distribution over 73 days • 2 price levels

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Current Price
11 days 62 days · current 0 16 31 47 62 £137 £151 Days at Price

Price Analysis

Most common price: £151 (62 days, 84.9%)

Price range: £137 - £151

Price levels: 2 different prices over 73 days

Description

Relationship Marketing in Sports, part of the Routledge Sports Marketing Series, addresses a significant gap in current business literature. While sport has become a massive global industry, the principles of building and maintaining long-term customer connections are often overlooked. This book provides a necessary exploration of how to establish, maintain, and enhance these vital customer relationships to drive long-term success. By discussing and reformulating the core principles of relationship marketing, this text demonstrates how these strategies can be applied successfully within the sports business sector. It serves as a guide for understanding how knowing your customers can lead to sustainable growth in a competitive market.

Key Features

Part of the professional Routledge Sports Marketing Series for specialized industry knowledge.

Explores the importance of establishing and maintaining long-term customer relationships in business.

Discusses how to reformulate relationship marketing principles for the modern sports industry.

Provides insights into how knowing your customers leads to long-term business success.

Addresses the current void in sports business literature regarding relationship marketing strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 July 2016
Listed Since
08 May 2016

Barcode

No barcode data available

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