£136.84

Routledge Relationship Marketing in Sports - Business Book

Name: Routledge Relationship Marketing in Sports - Business Book
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

Call Centre Management

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Description

In the modern business landscape, understanding your customers and building long-term connections is essential for success. While relationship marketing is a fundamental concept in many industries, it has not been fully explored within the sports sector. This book from the Routledge Sports Marketing Series addresses this gap by examining how these principles apply to the massive sports industry. Relationship Marketing in Sports offers a deep look at how to establish, maintain, and improve customer relationships over time. By discussing and reformulating marketing principles, this text demonstrates how to apply these strategies specifically to sports business environments. It serves as a guide for those looking to move beyond simple transactions and toward a model based on long-term customer loyalty and engagement. Whether you are studying sports management or working within the industry, this book provides the necessary framework to understand the value of relationship-based approaches in a high-stakes business world.

Key Features

Explores the importance of establishing and maintaining long-term customer relationships within the sports industry.

Addresses the gap in current literature regarding relationship marketing applications in sports business.

Provides a reformulation of marketing principles specifically tailored for the sports sector.

Part of the professional Routledge Sports Marketing Series for academic and industry use.

Offers insights into how knowing your customers leads to long-term business success.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138147974
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 18 July 2016
Listed Since: 08 May 2016

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Routledge Relationship Marketing in Sports - Business Book

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