£146.61

Routledge Public Relations as Emotional Labour - Research Book

Name: Routledge Public Relations as Emotional Labour - Research Book
Brand: Routledge
Price: 146.61 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the hidden realities of the communications industry with Public Relations as Emotional Labour from the Routledge New Directions in PR and Communication Research series. This book examines how public relations operates within neoliberal market economies and its deep influence on our modern promotional culture. While the impact of PR is widespread, the professional role is often misunderstood. This work investigates the specific impact on workers who must construct displays of feeling to earn trust and manage clients. It looks at the emotionally demanding nature of this aspirational work and how it connects to the modern "always on" culture. By drawing on interviews with agency directors and practitioners, along with personal insights from the author, this text provides a deep look into the professional requirements of the field. It is a necessary resource for those studying the social sciences, anthropology, or the sociology of work within the communications sector.

Key Features

Examines the relationship between public relations and neoliberal market economies and promotional culture.

Investigates how practitioners use emotional displays to build trust and manage client relationships.

Analyzes the impact of the "always on" culture on the professional lives of communications workers.

Includes primary research through interviews with agency directors and industry practitioners.

Provides personal insights from the author to offer a unique perspective on the field.

Part of the Routledge New Directions in PR and Communication Research series for academic study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138920304
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 01 June 2017
Listed Since: 18 August 2015

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Routledge Public Relations as Emotional Labour - Research Book

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