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Routledge Principles of Strategic Management - 3rd Edition

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Description

Principles of Strategic Management by Tony Morden provides a comprehensive introduction to the study and practice of strategic management. Now in its Third Edition, this Routledge textbook covers the essential fundamentals of strategic analysis, planning, formulation, choice, and implementation. This updated edition introduces new material on leadership, corporate governance, and the strategic management of time, risk, and performance. It also features a new chapter focused on crisis and business continuity management. Designed as a proven resource for students and professionals, the book maintains a strong international perspective to support a global understanding of business strategy.

Key Features

This Third Edition by Tony Morden offers a proven approach to the study and practice of strategic management.

The Routledge textbook covers the full cycle of strategic analysis, planning, formulation, choice, and implementation.

New material is included regarding leadership, corporate governance, and the management of time, risk, and performance.

A new chapter provides specific insights into the key issues of crisis and business continuity management.

The text maintains a strong international perspective to suit a global business curriculum.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 April 2007
Listed Since
26 January 2007

Barcode

No barcode data available

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