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£140.35
Routledge Political Marketing: Strategic Campaign Culture Book
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Most common price: £140 (77 days, 100.0%)
Price range: £140 - £140
Price levels: 1 different prices over 77 days
Description
Key Features
Examines the relationship between culture, politics, and society within the field of political marketing.
Introduces the concept of campaign culture as a way to improve the engineering of political marketing processes.
Provides a framework for understanding culture as a transformative capacity in political communication.
Offers insights into adapting political marketing models to fit broader campaign culture needs.
Part of the Routledge Research in Political Communication series for academic depth.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415844568
- Domain
- Amazon UK
- Release Date
- 16 May 2013
- Listed Since
- 14 January 2013
Barcode
No barcode data available
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