£151.24

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£151 today · previous high £151 · all-time low £141

Routledge Political Marketing: Strategic Campaign Culture

Amazon

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£151.24 £140.03 £142.48 £144.92 £147.37 £149.81 £152.26 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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Description

Explore the connection between culture, politics, and society in this Routledge research volume. This book examines how culture acts as a transformative force within the political marketing process. By analyzing these relationships, the editors and contributors introduce the concept of a broad campaign culture. This text provides a framework for understanding how political marketing models can be adapted through the lens of campaign culture. It serves as a deep dive into the engineering of political communication, offering a specialized perspective for those studying the intersection of social dynamics and political strategy.

Key Features

This Routledge publication examines the interrelation of culture, politics, and society within political marketing.

The text introduces the concept of campaign culture as a transformative element in political processes.

Contributors explore how culture can be used in the engineering of political marketing strategies.

The book provides a way to understand and adapt political marketing models through a broader cultural lens.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 May 2013
Listed Since
14 January 2013

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