£137.61

Routledge Open Internationalization Strategy - Business Book

Name: Routledge Open Internationalization Strategy - Business Book
Brand: Routledge
Price: 137.45 GBP
Availability: InStock

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Description

Explore a new perspective on how companies expand into global markets with Open Internationalization Strategy. Part of the Routledge Frontiers in the Development of International Business, Management and Marketing series, this book introduces a meta-model for understanding modern corporate growth. Traditional theories often focus on closed internationalization, where companies expand abroad using only their own internal resources. This text introduces the concept of open internationalization, where firms combine their own assets with those of other organizations or utilize existing networks to facilitate successful foreign implantation. By drawing parallels to the well-known concept of open innovation, this work provides a framework for analyzing how networks and external resources drive international expansion. It is an essential resource for students and professionals studying international business, management, and marketing who want to understand the evolving dynamics of global firm expansion.

Key Features

Introduces the concept of open internationalization as a meta-model for understanding how companies expand into foreign markets.

Explains the difference between closed internationalization and the collaborative approach of using external networks.

Connects internationalization strategies to the established principles of open innovation for a modern business perspective.

Provides insights into how firms combine internal resources with those of other companies to facilitate foreign implantation.

Part of the Routledge Frontiers in the Development of International Business, Management and Marketing series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367557932
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 23 February 2021
Listed Since: 09 September 2020

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Routledge Open Internationalization Strategy - Business Book

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