£155.95

Routledge Innovation and Internationalisation - China SME Book

Name: Routledge Innovation and Internationalisation - China SME Book
Brand: Routledge
Price: 155.95 GBP
Availability: InStock

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Description

Explore the complexities of small and medium enterprise expansion into the Chinese market with this comprehensive study from Routledge. As SMEs account for more than 50 percent of economic activity and employment in China, understanding their path to internationalisation is essential for business professionals and academics alike. This book focuses on the specific experiences of Australian SMEs, which are currently leading the way with over 5,000 firms operating within China. By studying these long-standing associations, readers gain a deep understanding of the factors that influence successful ventures in this massive economy. Moving beyond standard business theory, this text provides a unique multidisciplinary perspective. It examines the various influences that shape how smaller companies navigate the transition into international markets. Whether you are studying global business management or looking for insights into the Australian-Chinese economic relationship, this volume offers a detailed look at the real-world journey of SMEs entering China.

Key Features

Provides a detailed examination of the factors that influence how SMEs internationalise into the Chinese market.

Focuses on the specific experiences of Australian SMEs, which represent over 5,000 firms currently operating in China.

Offers a unique multidisciplinary perspective on the subject to provide a well-rounded view of international business.

Explores the economic significance of SMEs, which make up more than 50 percent of China's economic activity and employment.

Analyzes the long history of association between Australian businesses and the Chinese economic landscape.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138638951
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 04 December 2017
Listed Since: 21 January 2017

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Routledge Innovation and Internationalisation - China SME Book

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