£137.61

Routledge Media, Telecommunications and Business Strategy Book

Name: Routledge Media, Telecommunications and Business Strategy Book
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Strategy

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Description

Stay ahead in a rapidly changing communication landscape with this comprehensive edition from Routledge. As the traditional boundaries between broadcasting, cable, telephone, and Internet communication continue to dissolve, this text explores the convergence patterns shaping modern industries. By examining the effects of digitalization in media and information technology, this book provides necessary insights into today's dynamic environment. It is designed to help media managers understand various delivery platforms and develop effective management and planning strategies for the future. Whether you are studying advancements in new media or looking for practical business strategies, this resource covers the essential shifts occurring in the global communication sector.

Key Features

Examines the convergence of broadcasting, cable, telephone, and Internet communication industries.

Provides analysis on how digitalization affects media and information technology sectors.

Helps media managers understand different delivery platforms in a changing environment.

Offers guidance on management and planning strategies for the modern communication landscape.

Covers advancements in new media and evolving communication technologies.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0367249022
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 20 July 2020
Listed Since: 24 February 2020

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Routledge Media, Telecommunications and Business Strategy Book

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