£174.29

Routledge Key Debates in Translation of Advertising Material

Name: Routledge Key Debates in Translation of Advertising Material
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

Translation & Interpretation

Price History & Forecast

Last 29 days • 29 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 29 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £166 (25 days, 86.2%)

Price range: £166 - £174

Price levels: 2 different prices over 29 days

Description

Explore the specialized field of advertising translation with this academic volume from Routledge. While many scholars have studied the marketing aspects of promotional material, including linguistic structure and semiotic functions, this special issue of The Translator (Volume 10/2, 2004) fills a specific gap in translation studies. This collection focuses on the complexities involved in transferring advertising messages across languages and cultures. Instead of looking only at the rhetorical structure or audio-visual media of advertisements, the contributors in this volume examine the interdependent aspects of the translation process itself. It is a valuable resource for those interested in how promotional messages maintain their impact when moved from one linguistic context to another. This volume provides a deep look into a genre that is often overlooked in traditional translation research, making it an essential read for students and professionals in the field of linguistics and translation studies.

Key Features

Specialized academic content focusing on the specific challenges of translating advertising messages.

Published as a special issue of The Translator (Volume 10/2, 2004) for targeted research.

Addresses the gap in translation studies regarding promotional and marketing material.

Explores interdependent aspects of the transfer of advertising discourse.

Provides a scholarly perspective on the relationship between linguistics and advertising.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138437468
Category: Books > Subjects > Reference > Words, Language & Grammar > Translation & Interpretation
Domain: Amazon UK
Release Date: 12 July 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

Routledge Key Debates in Translation of Advertising Material

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Crosscultural Transgressions: Research Models in Translation: v. 2: Historical and Ideological Issues

Translation and Ideology: Encounters and Clashes

Translator and Interpreter Training: Issues, Methods and Debates (Continuum Studies in Translation)

Key Issues in Translation Studies in China: Reflections and New Insights (New Frontiers in Translation Studies)

Routledge Topics and Concepts in Literary Translation Book

Becoming a Translator: An Introduction to the Theory and Practice of Translation

Routledge Indirect Translation: Theoretical and Methodological Issues

Wordplay and Translation: Special Issue of 'The Translator' 2/2 1996

Routledge Translation and Music - Academic Research Book

New Empirical Perspectives on Translation and Interpreting (Routledge Advances in Translation and Interpreting Studies)

Contesting Epistemologies in Cognitive Translation and Interpreting Studies (Routledge Advances in Translation and Interpreting Studies)

Researching Translation in the Age of Technology and Global Conflict: Selected Works of Mona Baker (Key Thinkers on Translation)

Translating and Interpreting in Korean Contexts: Engaging with Asian and Western Others (Routledge Advances in Translation and Interpreting Studies)

Translation: An advanced resource book for students (Routledge Applied Linguistics)

Translation and Translanguaging (New Perspectives in Translation and Interpreting Studies)

Event or Incident- Evénement ou Incident: On the Role of Translation in the Dynamics of Cultural Exchange- Du rôle des traductions dans les processus ... 3 (Geneses De Textes - Textgenesen)

The Palgrave Handbook of Audiovisual Translation and Media Accessibility (Palgrave Studies in Translating and Interpreting)

Journalistic Translation Research Goes Global

Translation: A Guide to the Practice of Crafting Target Texts

The Cultural Turn in Translation Studies (China Perspectives)

Routledge Translating Texts - Introductory Translation Coursebook

Research Methodologies in Translation Studies

Translation and Public Policy: Interdisciplinary Perspectives and Case Studies (Routledge Advances in Translation and Interpreting Studies)

Translational Spaces: Towards a Chinese-Western Convergence (Routledge Advances in Translation and Interpreting Studies)