£174.99

Routledge Key Debates in Translation of Advertising Material

Name: Routledge Key Debates in Translation of Advertising Material
Brand: Routledge
Price: 174.99 GBP
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Translation & Interpretation

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Description

Explore the specialized field of advertising translation with this academic volume from Routledge. While many scholars have studied the marketing aspects of promotional material, including linguistic structure and semiotic functions, this special issue of The Translator (Volume 10/2, 2004) fills a specific gap in translation studies. This collection focuses on the complexities involved in transferring advertising messages across languages and cultures. Instead of looking only at the rhetorical structure or audio-visual media of advertisements, the contributors in this volume examine the interdependent aspects of the translation process itself. It is a valuable resource for those interested in how promotional messages maintain their impact when moved from one linguistic context to another. This volume provides a deep look into a genre that is often overlooked in traditional translation research, making it an essential read for students and professionals in the field of linguistics and translation studies.

Key Features

Specialized academic content focusing on the specific challenges of translating advertising messages.

Published as a special issue of The Translator (Volume 10/2, 2004) for targeted research.

Addresses the gap in translation studies regarding promotional and marketing material.

Explores interdependent aspects of the transfer of advertising discourse.

Provides a scholarly perspective on the relationship between linguistics and advertising.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138437468
Category: Books > Subjects > Reference > Words, Language & Grammar > Translation & Interpretation
Domain: Amazon UK
Release Date: 12 July 2017
Listed Since: 26 July 2017

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Routledge Key Debates in Translation of Advertising Material

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