£120.96

IGI Global Translation and Communication in Business Tourism

Name: IGI Global Translation and Communication in Business Tourism
Brand: IGI Global
Price: 120.96 GBP
Availability: InStock

Communication & Presentation

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Description

The rapid growth of the tourism industry is a major driver of economic development for many nations. As competition between destinations grows, businesses must adopt new strategies and invest in human resources to encourage more travel. This book addresses a vital yet often overlooked area: the role of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities provides a detailed study of how translation functions within the business tourism sector. It explores how effective communication and language services can support destinations in staying competitive in a global market. For professionals and researchers looking to understand the connection between language services and tourism growth, this volume offers essential insights into modern marketing and communication trends.

Key Features

Examines the role of translation in marketing initiatives to help destinations attract more travelers.

Provides a comprehensive study of translation within the specific context of the business tourism sector.

Explores how human resource investment and business strategies drive economic growth through tourism.

Offers research on how to maintain a competitive edge in an increasingly crowded global tourism market.

Connects communication studies with practical applications in business tourism promotion.

Product Specifications

Brand: IGI Global
Format: Paperback
ASIN: 1799801489
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 26 July 2019
Listed Since: 07 February 2020

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IGI Global Translation and Communication in Business Tourism

Same price for 10 weeks. Today is much like next week.

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