£127.62

Routledge - Inside the BBC and CNN: Managing Media Organisations

Name: Routledge - Inside the BBC and CNN: Managing Media Organisations
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Performing Arts

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Description

Gain a unique perspective on the inner workings of two of the most famous media organisations in the world. Inside the BBC and CNN: Managing Media Organisations explores how these institutions navigate a landscape of constant change and new challenges. While the BBC and CNN possess different histories, remits, and identities, both are currently facing the same pressures of a reshaped media environment. This book examines how these giants handle the effects of globalisation, digitisation, and convergence. It also addresses the tension between the need for high ratings and the criticisms regarding the perceived dumbing down of programming. Based on intensive research conducted among senior management, this text offers a detailed look at the management strategies required to survive in an era of increasing competition. It is an essential resource for understanding how major news outlets maintain their relevance in a digital age.

Key Features

Provides unique insights into the management of two major global media organisations: the BBC and CNN.

Examines how media giants adapt to a changing environment shaped by globalisation and digitisation.

Analyzes the impact of media convergence and increasing competition on news providers.

Discusses the management challenges related to the struggle for ratings and programming quality.

Based on intensive research conducted among senior management within the media industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415213215
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 27 July 2000
Listed Since: 05 February 2007

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Routledge - Inside the BBC and CNN: Managing Media Organisations

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