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Routledge Inside the BBC and CNN: Managing Media Organisations - Routledge

Amazon

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£151.26 £135.37 £138.83 £142.30 £145.77 £149.24 £152.70 28 July 2026 17 August 2026 06 September 2026 26 September 2026 17 October 2026
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Price range: £137 - £151

Price levels: 2 different prices over 82 days

Description

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, yet both must compete to provide news in a media environment reshaped by increasing competition, globalisation, digitisation and convergence. This book draws on intensive research carried out amongst senior managers in both organisations, exploring how these institutions navigate the pressures of modern broadcasting, from ratings competition to concerns about programming standards. Discover how leading media organisations manage strategy, editorial decisions and organisational culture in an era of unprecedented disruption and audience fragmentation.

Key Features

Comparative analysis of BBC and CNN operations reveals how two major broadcasters manage distinct organisational cultures and editorial approaches.

Explores the impact of digitisation, globalisation and convergence on news media strategy and competitive positioning in modern broadcasting.

Draws on extensive research with senior managers to provide insider perspectives on navigating ratings pressure and audience expectations.

Examines the tension between commercial competition and public service broadcasting remits in shaping content decisions.

Published by Routledge, offering academic rigour and scholarly examination of media management challenges.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 July 2000
Listed Since
05 February 2007

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