£44.34

Routledge Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

Name: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)
Brand: Routledge
Price: 44.34 GBP
Availability: InStock

Strategy

This is the usual price. Wait for it to drop, or tell us your number.

£44 today · usual range £39–£137 · best ever £39

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 50 days • 50 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 50 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £53 (19 days, 38.0%)

Price range: £39 - £137

Price levels: 5 different prices over 50 days

Description

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805848126
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 29 September 2005
Listed Since: 23 December 2006

Barcode

No barcode data available

Routledge Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media Firms: Structures, Operations, and Performance

Media Economics and Management

Understanding the Business of Global Media in the Digital Age

The Rowman & Littlefield Handbook of Media Management and Business: 2 (Bloomsbury Handbooks)

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Routledge Media Firms: Structures, Operations, and Performance

Media Business Models: Breaking the Traditional Value Chain

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Critical Studies In Media Commercialism

Management of Electronic and Digital Media (Cengage Series in Communication Arts)

Media Ownership: Concentration, Convergence and Public Policy: The Economics and Politics of Convergence and Concentration in the UK and European Media

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Advances in Communications & Media Research: v. 8: Volume 8

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Media Industry Programming, Competition & Copyright Issues (Media & Communications -- Technologies, Policies & Challenges Series) (Media and Communications: Technologies, Policies and Challenges)

Media Management: A Casebook Approach (Routledge Communication Series)

De Gruyter Medienmanagement: Aufgaben Und Loesungen Book

The Routledge Companion to Media Industries (Routledge Media and Cultural Studies Companions)

Routledge Who Owns the Media? - Media Industry Analysis

Audience Responses To Media Diversification: Coping With Plenty (Routledge Communication Series)

De Gruyter Handbook of Media Economics (De Gruyter Handbooks in Business, Economics and Finance)

Media and Metamedia Management: 503 (Advances in Intelligent Systems and Computing, 503)

The Routledge Companion to Global Television (Routledge Media and Cultural Studies Companions)