£138.43

Routledge Digital Transformation in SE Asia Aviation & Tourism

Name: Routledge Digital Transformation in SE Asia Aviation & Tourism
Brand: Routledge
Price: 138.43 GBP
Availability: InStock

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Description

Technological advances and the drive to digitalize business processes have forced the aviation, tourism, and hospitality industries to adapt to the digital movement. This book from the Routledge Frontiers of Business Management series brings together contributions from leading scholars to explore how digital transformation affects Southeast Asia. It examines the regional impact and the specific issues and challenges created by these shifts. Readers will gain insights into industry trends including blockchain technology, artificial intelligence (AI), biometric technology, and mobile technology. This text provides a comprehensive look at the mixed results of digitalization within these vital sectors.

Key Features

Explores digital transformation specifically within the aviation, tourism, and hospitality industries in Southeast Asia.

Includes academic contributions from leading scholars in the field of business management.

Analyzes the impact and challenges brought about by the digital movement in the region.

Covers modern industry trends such as blockchain technology and artificial intelligence (AI).

Addresses the role of biometric and mobile technology in current industry shifts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032324651
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 17 November 2022
Listed Since: 29 April 2022

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Routledge Digital Transformation in SE Asia Aviation & Tourism

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