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£136.81
Routledge Deceptive Advertising: Behavioral Study of a Legal Concept
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Last 44 days • 44 data points (No recent data available)
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Price distribution over 44 days • 2 price levels
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Most common price: £133 (36 days, 81.8%)
Price range: £133 - £137
Price levels: 2 different prices over 44 days
Description
Key Features
Provides a comprehensive review of how deception is currently viewed and regulated in the legal system.
Offers a theoretical framework to help researchers understand the ways consumers process deceptive information.
Introduces a sensitive and consistent method for measuring deceptiveness in research settings.
Designed to assist behavioral scientists in preparing scholarly or applied research on advertising topics.
Supports the development of research programs that can ultimately affect public policy in this area.
Explores the detailed intersection between legal concepts and behavioral science research.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805806490
- Domain
- Amazon UK
- Release Date
- 01 April 1990
- Listed Since
- 16 February 2007
Barcode
No barcode data available
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