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£149.96
Routledge Deceptive Advertising: Behavioral Study of Legal Concept
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Price distribution over 25 days • 2 price levels
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Most common price: £137 (24 days, 96.0%)
Price range: £137 - £150
Price levels: 2 different prices over 25 days
Description
Key Features
Routledge publication in the Communication Series designed specifically for behavioural scientists researching deceptive advertising.
Comprehensive review of how deception is viewed, defined and regulated across different legal frameworks and jurisdictions.
Detailed theory of consumer information processing that explains how buyers evaluate and respond to deceptive advertising messages.
Sensitive and consistent measurement methods for assessing deceptiveness in advertising, applicable to both research and policy contexts.
Addresses the intersection of law and behavioural science to inform public policy development in advertising regulation.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805806490
- Domain
- Amazon UK
- Release Date
- 01 April 1990
- Listed Since
- 16 February 2007
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