Routledge Deceptive Advertising: Behavioral Study of a Legal Concept

Deceptive Advertising: Behavioral Study of A Legal Concept is a foundational text within the Routledge Communication Series. This book serves as a primary resource for behavioral scientists looking to conduct scholarly or applied research on deceptive advertising. Because the field previously lacked a strong foundation for research programs, this work offers a structured three-part solution to bridge the gap between theory and practice. The text examines how deception is viewed and regulated within the current legal landscape. It also introduces a theory regarding how consumers process deceptive information, providing researchers with a framework to understand consumer behavior. Finally, the book offers a sensitive and consistent method for measuring deceptiveness, which is essential for studies that aim to influence public policy. By exploring the intersection of law and behavioral science, this book provides the tools necessary to build rigorous research programs. It is an essential read for academics, legal professionals, and researchers dedicated to understanding the impact of advertising on the public and the regulatory frameworks that govern it.