£136.46

Routledge Data-Driven Public Relations Research Book

Name: Routledge Data-Driven Public Relations Research Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

E-business

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Description

The public relations industry is undergoing a revolution. Modern professionals now use data to define promotional programs, measure influence, and address client needs with high precision. This book by Routledge provides an essential overview of these 21st-century practices for both students and practitioners. Learn how to navigate a landscape where data informs almost every decision. The text covers a wide range of modern tools, from online surveys to social-media listening. It also explores the application of big data through sophisticated algorithms to help you stay ahead in a changing field. By studying these new methods, you can better understand how to use information to drive results. This resource offers a look into current applications and a glimpse into the future of data-driven public relations research, making it a valuable addition to your professional or academic library.

Key Features

Covers modern PR tools including online surveys and social-media listening techniques.

Explains how to apply big data and sophisticated algorithms to promotional programs.

Provides a comprehensive overview of 21st-century public relations research practices.

Designed for both PR students and working practitioners to improve precision.

Offers insights into how data is used to measure influence and client impact.

Includes a look into the future of data-driven applications in the PR industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138717061
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 22 August 2018
Listed Since: 13 June 2018

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Routledge Data-Driven Public Relations Research Book

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