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£136.46
Routledge Data-Driven Public Relations Research Book
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Description
Key Features
Covers modern PR tools including online surveys and social-media listening techniques.
Explains how to apply big data and sophisticated algorithms to promotional programs.
Provides a comprehensive overview of 21st-century public relations research practices.
Designed for both PR students and working practitioners to improve precision.
Offers insights into how data is used to measure influence and client impact.
Includes a look into the future of data-driven applications in the PR industry.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138717061
- Domain
- Amazon UK
- Release Date
- 22 August 2018
- Listed Since
- 13 June 2018
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