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£149.92
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£150 today · previous high £150 · all-time low £137
Routledge Country of Origin Effect - Business Research Book
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Price distribution over 74 days • 2 price levels
Price Analysis
Most common price: £150 (60 days, 81.1%)
Price range: £137 - £150
Price levels: 2 different prices over 74 days
Description
Key Features
This Routledge book evaluates Country of Origin research from new critical perspectives to help understand consumer behavior.
Learn how marketers can use country image to influence market entry positioning strategies.
Discover how brand heritage can be used as an effective communication tool for businesses.
The text provides insights on how to overcome or take advantage of Country of Origin in marketing strategies.
Includes a specific study regarding the percentage of online products that require Country of Origin identification.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367201887
- Domain
- Amazon UK
- Release Date
- 26 February 2019
- Listed Since
- 07 December 2018
Barcode
No barcode data available
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