£110.52

Routledge Corporate Cancel Culture and Brand Boycotts Book

Name: Routledge Corporate Cancel Culture and Brand Boycotts Book
Brand: Routledge
Price: 110.52 GBP
Availability: InStock

Business & Economic History

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Description

Navigate the modern landscape of digital reputation with Corporate Cancel Culture and Brand Boycotts. Published by Routledge, this book examines how social media creates unintended consequences for businesses, impacting both economic stability and brand reputation. Readers will learn about the emergence of corporate cancel culture, a trend where customers use social platforms to voice grievances against companies. The text explores the various challenges brands face in this digital era, from dealing with social media trolls to managing the immense power of influencers. By analyzing these social media dynamics, the book provides a look at the darker side of digital communication, including the influence of the dark web and how political constraints lead to cancel culture within the sports industry. It is a necessary resource for understanding the evolving relationship between companies and their online audiences.

Key Features

Examines the economic and reputational impact of social media on modern brands and companies.

Introduces the concept of corporate cancel culture and how customers use social platforms to express grievances.

Analyzes the specific challenges posed by social media trolls and the growing power of digital influencers.

Provides insights into the role of the dark web and its connection to brand challenges.

Explores how political constraints contribute to the rise of cancel culture within the sports industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032670517
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 30 September 2024
Listed Since: 30 April 2024

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Routledge Corporate Cancel Culture and Brand Boycotts Book

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