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Routledge Media Psychology: Exploration and Application Book

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Description

Explore the fundamental principles of media psychology with this comprehensive text from Routledge. This book examines the emergence of the field and its practical applications, providing a deep understanding of how media influences behavior. It covers essential themes including consumer behavior, mass media, advertising, and the relationship between media and culture. Special focus is given to media messages and their effects on individuals and groups within the Indian context. Readers will learn about the role of media psychology in citizenship and pedagogy, as well as the emerging concept of digital altruism. Additionally, the author details various research methods used to objectively evaluate the impact of mass media messages, making it a valuable resource for students and professionals.

Key Features

This Routledge publication examines media psychology as a field of study to provide a fundamental understanding of its emergence and application.

The text covers key themes such as consumer behavior, mass media, advertising, and the connection between media and culture.

Content explores the effects of media messages on individual and group behavior specifically within the Indian context.

Readers can study the role of media psychology regarding citizenship and pedagogy alongside the concept of digital altruism.

The author discusses various research methods used to help objectively evaluate the impact of mass media messages.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 December 2020
Listed Since
21 August 2020

Barcode

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