£136.27

Routledge Media Psychology: Exploration and Application Book

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Description

Explore the growing field of media psychology with this comprehensive text from Routledge. This book provides a fundamental understanding of how media psychology emerged and how it is applied in modern society. Readers will gain insights into key themes including consumer behavior, mass media, and advertising. By examining media and culture, the text analyzes media messages and their specific effects on individual and group behavior within the Indian context. It also looks at the role of media psychology regarding pedagogy and citizenship, while introducing the emerging concept of digital altruism. Designed for students and researchers, the book covers various research methods used to objectively evaluate media impact. Whether you are studying social behavior or media effects, this book offers a structured look at how media influences our daily lives and social structures.

Key Features

Provides a fundamental understanding of the emergence and application of media psychology as a field of study.

Examines key themes such as consumer behavior, mass media, and advertising to understand audience engagement.

Analyzes the effects of media messages on individual and group behavior specifically within the Indian context.

Explores the relationship between media psychology, citizenship, and pedagogy for academic study.

Introduces the emerging concept of digital altruism and its role in modern media environments.

Covers various research methods used to objectively evaluate the impact of media on society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 December 2020
Listed Since
21 August 2020

Barcode

No barcode data available

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