£136.11

Routledge Consumer Behavior for Sports and Event Marketing

Name: Routledge Consumer Behavior for Sports and Event Marketing
Brand: Routledge
Price: 128.07 GBP
Availability: InStock

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Most common price: £128 (27 days, 84.4%)

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Description

As sports and event marketing becomes more complex, professionals need advanced marketing thinking to succeed. This book by Routledge provides a deep look into how consumer behavior research can be applied to the sports industry to drive professional development. Readers gain practical insights into using consumer behavior knowledge to influence behaviors within society and the sports world. The text explores how to build lasting relationships with consumers through sports and events, helping practitioners move beyond basic tactics to more sophisticated applications. By understanding the psychology behind consumer actions, you can improve how services are provided and how marketing strategies are executed in the competitive sports and events landscape.

Key Features

Apply consumer behavior research to professional sports marketing development.

Learn methods for influencing behaviors in both society and sports environments.

Develop strategies to build strong relationships with consumers through events.

Gain knowledge on providing improved services to consumers in the sports sector.

Explore sophisticated marketing applications for complex event management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415873576
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 06 October 2010
Listed Since: 08 March 2010

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Routledge Consumer Behavior for Sports and Event Marketing

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