£133.41

Routledge Challenging Corporate Social Responsibility Book

Name: Routledge Challenging Corporate Social Responsibility Book
Brand: Routledge
Price: 133.41 GBP
Availability: InStock

Management Science

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Description

Explore the complex relationship between business ethics and public relations in this scholarly work from Routledge. While many view Corporate Social Responsibility (CSR) as a simple tool to drive consumer purchase decisions, this book argues that such a perspective is a dangerous oversimplification. By examining CSR within the specific and difficult context of the casino gaming industry, the text provides a deep look at how companies manage social accountability while remaining answerable to shareholders. It tracks the evolution of casino gaming from isolated, backdoor establishments to its current global state, offering a unique case study for PR professionals and management researchers. This volume is part of the Routledge New Directions in PR & Communication Research series, making it a valuable resource for those studying the intersection of business management, ethics, and communication strategy.

Key Features

Examines the relationship between Corporate Social Responsibility and public relations through the lens of the casino industry.

Part of the Routledge New Directions in PR & Communication Research series for academic and professional study.

Analyzes how businesses balance social responsibility with the need to remain accountable to their shareholders.

Provides a deep look into the evolution of casino gaming from small establishments to a major global industry.

Offers a critical perspective on the idea that CSR is simply a tool for increasing consumer purchase decisions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415706378
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 08 May 2015
Listed Since: 22 September 2014

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Routledge Challenging Corporate Social Responsibility Book

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