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£201.99
It has never been this cheap. We have no record of a lower price.
£202 today · cheaper than every other day in the last 3 months
Marketing and Advertising in the O2O World - IGI Global
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Price History & Forecast
Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.
Last 15 days · 15 data points (no recent data)
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Price Distribution
Price distribution over 15 days • 2 price levels
Price Analysis
Most common price: £207 (11 days, 73.3%)
Price range: £202 - £207
Price levels: 2 different prices over 15 days
Description
Key Features
Examines the merging lines between online and offline marketing worlds as new metaverses emerge.
Provides insights into online-to-offline (O2O) and offline-to-online business models.
Addresses the evolving research agenda for academicians and work practices for professionals.
Focuses on modern marketing strategies, customer relationship management, and e-services.
Offers perspectives on the future directions of marketing and advertising in a changing landscape.
Product Specifications
- Format
- hardcover
- ASIN
- 1668458446
- Domain
- Amazon UK
- Release Date
- 28 October 2022
- Listed Since
- 02 December 2022
Barcode
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