Smart and Sustainable Interactive Marketing (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Business Drivers in Promoting Digital Detoxification (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing (Handbook of Research on Advances in Marketing, Customer Relationship Management, and E-Services)

The Role of Brands in an Era of Over-Information (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Marketing and Advertising in the Online-to-Offline (O2O) World (Advances in Marketing, Customer Relationship Management, and E-services)

Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Digital Transformation Initiatives for Agile Marketing

Global Perspectives on the Strategic Role of Marketing Information Systems

Smart Technologies and Innovations in E-Business

Global Applications of the Internet of Things in Digital Marketing

Digital Transformation Initiatives for Agile Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence (Premier Research Sources)

Advancing SMEs Toward E-Commerce Policies for Sustainability

Fostering Cross-Industry Sustainability With Intelligent Technologies

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Sustainability, Innovation, and Consumer Preference

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Promoting Sustainable Management Through Technological Innovation

Strategic Workforce Reskilling in Service Marketing

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Building Smart and Sustainable Businesses With Transformative Technologies

Drivers of SME Growth and Sustainability in Emerging Markets (Premier Reference Source: Advances in Logistics, Operations, and Management Science)

Smart Education and Sustainable Learning Environments in Smart Cities

Data-Driven Intelligent Business Sustainability