£135.00

KENDALL HUNT PUBLISHING Kendall Hunt Corporate Sport Marketing Strategy Book

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Description

Explore the massive scale of the USD650 billion sport marketing industry with this comprehensive guide. From the simple act of buying a soda to the excitement of cheering for a favorite team, sports marketing influences our daily lives and local recreation leagues. This book provides a deep look into the strategies and applications used in a rapidly changing global market. Designed for those looking to understand the mechanics of the sports business, this text covers the various ways consumers engage with sports brands every day. Whether you are studying the economic impact of professional leagues or the marketing behind local athletic activities, this resource offers a clear perspective on how the industry operates. Gain a better understanding of the commercial forces that drive the sports world through this professional publication from Kendall Hunt Publishing.

Key Features

Explore the massive USD650 billion sport marketing industry and its daily impact on global consumers.

Understand how marketing strategies apply to everything from beverage purchases to professional sports teams.

Learn about the connection between commercial sports brands and local recreation leagues.

Gain insights into how a changing world affects current sport marketing applications and strategies.

Educational resource published by Kendall Hunt Publishing Company for deep industry knowledge.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 November 2021
Listed Since
24 March 2017

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