£135.00

KENDALL HUNT PUBLISHING Corporate Sport Marketing: Strategies and Applications

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Description

Navigate the USD650 billion sport marketing industry with this comprehensive guide to modern strategies and real-world applications. From consumer engagement and brand partnerships to digital transformation and global expansion, this resource explores how organisations leverage sport to build loyalty, drive revenue, and create meaningful connections. Whether you're studying sport management, developing marketing campaigns, or understanding industry trends, this book equips you with practical frameworks and case studies that reflect how sport marketing shapes our daily lives-from the products we buy to the teams we support. Ideal for students, professionals, and anyone seeking to understand the intersection of sport, business, and consumer behaviour in an evolving marketplace.

Key Features

Kendall Hunt Publishing edition covering USD650 billion global sport marketing industry and current market trends.

Real-world strategies and applications designed for students and professionals entering sport marketing careers.

Explores consumer engagement, brand partnerships, and digital transformation across sport organisations.

Case studies and frameworks that connect sport marketing theory to everyday consumer experiences and business outcomes.

Comprehensive resource for understanding modern sport marketing in a rapidly changing global landscape.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 November 2021
Listed Since
24 March 2017

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