£148.37

IGI Global Affiliate Marketing Research and Business Growth Book

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Description

Technological developments have opened new doors for modern businesses. This publication, Driving Traffic and Customer Activity Through Affiliate Marketing, serves as a vital resource for understanding how online stores can use external referrals to increase website traffic and maximize revenue. As part of the Advances in Marketing, Customer Relationship Management, and E-Services series, this book provides scholarly research on methods to boost online sales. It offers a deep look into how businesses can leverage third-party networks to drive engagement and growth. Whether you are studying business management or looking for academic insights into digital distribution, this text covers essential topics including program management and customer satisfaction. It is designed to help readers understand the mechanics of increasing online business traffic through strategic external partnerships.

Key Features

Explores scholarly research on increasing online business traffic and sales through external referrals.

Provides extensive coverage on key topics such as networking and program management.

Offers insights into driving customer activity and satisfaction within digital marketing frameworks.

Addresses how modern technological developments create new opportunities for contemporary businesses.

Serves as a reference for maximizing revenue and website traffic for online stores.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
16 June 2017
Listed Since
31 March 2017

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