£125.85

Cambridge University Press Strategic Alliance Research Handbook

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Description

Master the art of alliance management with this comprehensive handbook from Cambridge University Press. In the modern business landscape, collaborations between companies allow for synergistic ideas and combined capabilities that exceed what any single firm can achieve alone. This volume covers the latest research in strategic alliances and interfirm collaborations. It brings together twenty-eight contributions from leading international experts to provide a deep look into how partnerships function in the twenty-first century. Readers will gain practical knowledge to improve their professional skills. The text provides guidance on negotiating with prospective partner firms and writing alliance agreements that specify necessary requirements. Whether you are studying economics or managing corporate partnerships, this book offers the research-backed insights needed to navigate complex business relationships and structure successful collaborations.

Key Features

Comprehensive research coverage on the expanding fields of strategic alliances and interfirm collaborations.

Expert insights featuring twenty-eight contributions from leading international experts in the field.

Practical skill development for negotiating effectively with prospective partner firms.

Guidance on writing alliance agreements that specify necessary requirements for success.

Deep understanding of how companies use synergistic ideas to surpass individual capabilities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 March 2019
Listed Since
17 July 2018

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No barcode data available

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