Using Influencer Marketing as a Digital Business Strategy

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Managing Customer-Centric Strategies in the Digital Landscape

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Strategic Workforce Reskilling in Service Marketing

Social Media and Online Consumer Decision Making in the Fashion Industry

Contemporary Trends in Innovative Marketing Strategies

Cases on Effective Digital Marketing for Competitive Organizations

Influencer Marketing Applications Within the Metaverse

Building Smart and Sustainable Businesses With Transformative Technologies

Strengthening SME Performance Through Social Media Adoption and Usage

Evolving Strategies for Organizational Management and Performance Evaluation

Smart Strategies and Societal Solutions for Sustainable International Business

Developing Skills and Competencies for Digital and Green Transitions

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Navigating Business Through Essential Sustainable Strategies

Driving Quality Education Through AI and Data Science

Information Science Reference

Managing Festivals for Destination Marketing and Branding

Innovation and Resource Management Strategies for Startups Development

Cutting-Edge Technologies for Business Sectors

Emerging Technologies in Digital Manufacturing and Smart Factories

AI and Emotions in Digital Society

Information Science Reference

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Smart Technologies and Innovations in E-Business

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector