Using Influencer Marketing as a Digital Business Strategy

Influencer Marketing Applications Within the Metaverse

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Managing Customer-Centric Strategies in the Digital Landscape

Digital Transformation Initiatives for Agile Marketing

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Contemporary Trends in Innovative Marketing Strategies

Global Applications of the Internet of Things in Digital Marketing

Cases on Effective Digital Marketing for Competitive Organizations

Digital Capitalism in the New Media Era

Cultural Marketing and Metaverse for Consumer Engagement

Digital Citizenship and Building a Responsible Online Presence

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Perspectives on Digital Transformation in Contemporary Business

Confronting Security and Privacy Challenges in Digital Marketing

Strategic Workforce Reskilling in Service Marketing

Corporate Management in the Digital Age

Business Drivers in Promoting Digital Detoxification (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Global Perspectives on the Strategic Role of Marketing Information Systems

Navigating Business Through Essential Sustainable Strategies

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Integrating Digital Health Strategies for Effective Administration

Strengthening SME Performance Through Social Media Adoption and Usage

Fostering Global Entrepreneurship Through Business Model Innovation (Advances in Business Strategy and Competitive Advantage)

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future