Marketing in a Digital World: Strategies, Evolution and Global Impact

The Metaverse Era: Reinventing Customer Engagement and Digital Marketing

Agile Sustainable Marketing: Navigating Towards a Greener Future

Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Developing Digital Narratives in Marketing Communication

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

Digital Marketing

Impacts of Digital Payment Systems on Marketing

Digital Marketing: Integrating Strategy, Sustainability, and Purpose

The Strategic Evolution From Omnichannel to Metachannel Marketing

MACMILLAN Marketing in a Digital World - Academic Book

MACMILLAN

Digital Marketing

Adapting Global Communication and Marketing Strategies to Generative AI

Maximizing Destination Marketing Strategies in the Digital Era

Digital and Social Media Marketing

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Theorising Modern Marketing in a Socially Digital Global Community

Global Applications of the Internet of Things in Digital Marketing

Digital marketing

The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies

World Scientific Publishing Company

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Dynamic Strategies for Entrepreneurial Marketing

Globalized Consumer Insights in the Digital Era

The Power of Marketing: Navigating the Ever-Changing Landscape in the Digital Age