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Routledge Integrated Marketing Communication Textbook

Amazon

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Description

Master the complexities of modern advertising and promotion with Integrated Marketing Communication: Advertising and Promotion in a Digital World. Published by Routledge, this book provides essential knowledge for those studying the intersection of business and digital e-commerce. It serves as a professional resource for understanding how brands communicate in an increasingly connected landscape. This text is designed for students and professionals looking to understand the mechanics of digital-age marketing strategies and promotional tools.

Key Features

This book is published by Routledge, a leading name in academic and professional literature.

The title Integrated Marketing Communication: Advertising and Promotion in a Digital World covers essential modern marketing topics.

This resource is categorized under Business, Finance and Law within the E-Commerce and E-business sectors.

It provides a focused look at advertising and promotion within a digital world environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2021
Listed Since
12 June 2021

Barcode

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