£171.99

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£172 today · previous high £172 · all-time low £146

Routledge Digital Marketing Strategy and Sustainability Book

Amazon

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£171.99 £143.67 £149.85 £156.03 £162.21 £168.39 £174.57 30 July 2026 03 August 2026 07 August 2026 11 August 2026 16 August 2026
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Description

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, from Routledge provides a comprehensive guide to achieving sustainable growth through digital integration. This textbook offers a roadmap for adopting a digital mindset and incorporating modern trends into a strategic framework. By combining effective tactics and tools with organizational core values, this edition helps readers gain a competitive advantage. The text uses an integrated approach, introducing concepts as they become relevant to a digital marketing plan. It is designed to help students understand how to bridge the gap between digital tactics and long-term strategic goals.

Key Features

Routledge presents the second edition of this guide to help students understand digital integration and sustainable growth.

The text provides a roadmap to adopt a digital mindset and incorporate new digital trends into business strategy.

Learn to integrate effective digital tools and tactics with core organizational values to build a competitive advantage.

This edition uses an integrated approach that introduces concepts as they become relevant to a digital marketing plan.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 June 2023
Listed Since
10 January 2023

Barcode

No barcode data available

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