Strategic Marketing: Organizational Orientation And Capabilities (Legend in Marketing) - Image 1

£70.00

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

Vibrant Publishers Strategic Marketing: Organizational Orientation And Capabilities (Legend in Marketing)

Name: Strategic Marketing: Organizational Orientation And Capabilities (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Leadership

Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price

Price Analysis

Most common price: £70 (61 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 61 days

Description

Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how internal organizational factors influence the success of marketing strategies. This book brings together pivotal research that highlights the importance of market orientation, internal capabilities, and cross-functional alignment in driving sustained competitive advantage. Day emphasizes how an organization’s culture, systems, and processes impact its ability to anticipate market needs, respond effectively to change, and build long-term value. Topics include marketing capability development, organizational learning, responsiveness, and the role of leadership in shaping marketing performance. Blending theory with practical insight, the book provides valuable tools for identifying and nurturing the strategic capabilities that make marketing more adaptive and impactful. Whether you're a business scholar, CMO, or marketing strategist, this book will deepen your understanding of what it takes to embed marketing excellence into the core of an organization. As part of the Legend in Marketing series, this collection captures the enduring impact of George Day’s scholarship on marketing capability-building.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 163651457X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 15 April 2025
Listed Since: 16 April 2025

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Strategic Marketing: Organizational Orientation And Capabilities (Legend in Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing: Assessing And Formulating Strategy (Legend in Marketing)

Relationship Marketing (Legend in Marketing)

Multidimensional Scaling and Positioning (Legend in Marketing)

Research Methodology: Research Design and Data Analysis (Legend in Marketing)

The Fourth P: Advertising and Personal Selling (Legend in Consumer Behavior)

Marketing Research: New Methodology (Legend in Marketing)

Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

Marketing Theory: Philosophy of Science Foundations of Marketing (Legend in Marketing)

Ethics, Quality of Life, and Pedagogy (Legend in Marketing)

Brand Strategy (Legend in Consumer Behavior)

Zaltman Metaphor Elicitation Technique (Legend in Marketing)

Conjoint Analysis: the Pioneering Years (Legend in Marketing)

Discipline and Liberation in Consumption (Legend in Consumer Behavior)

Inspirational Applications, Part I: Marketing Education (Legend in Consumer Behavior)

Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques (Legend in Marketing)

Marketing Applications: Branding, Communications, and Strategy (Legend in Consumer Behavior)

The Role of Familiarity and Knowledge in Consumer Behavior (Legend in Consumer Behavior)

The Early Years: Information Overload and Quality Perception (Legend in Consumer Behavior)

Agile Sustainable Marketing: Navigating Towards a Greener Future

Digital Marketing for Executives and Managers

Inspirational Applications, Part II: Scholarship and Creativity (Legend in Consumer Behavior)

Macromarketing Applications, Part II: Marketing versus Consumer Research (Legend in Consumer Behavior)

Digital Marketing

Environmental Analysis for Strategic Marketing Planning

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Strategic Marketing: Organizational Orientation And Capabilities (Legend in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing: Assessing And Formulating Strategy (Legend in Marketing)

Relationship Marketing (Legend in Marketing)

Multidimensional Scaling and Positioning (Legend in Marketing)

Research Methodology: Research Design and Data Analysis (Legend in Marketing)

The Fourth P: Advertising and Personal Selling (Legend in Consumer Behavior)

Marketing Research: New Methodology (Legend in Marketing)

Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

Marketing Theory: Philosophy of Science Foundations of Marketing (Legend in Marketing)

Ethics, Quality of Life, and Pedagogy (Legend in Marketing)

Brand Strategy (Legend in Consumer Behavior)

Zaltman Metaphor Elicitation Technique (Legend in Marketing)

Conjoint Analysis: the Pioneering Years (Legend in Marketing)

Discipline and Liberation in Consumption (Legend in Consumer Behavior)

Inspirational Applications, Part I: Marketing Education (Legend in Consumer Behavior)

Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques (Legend in Marketing)

Marketing Applications: Branding, Communications, and Strategy (Legend in Consumer Behavior)

The Role of Familiarity and Knowledge in Consumer Behavior (Legend in Consumer Behavior)

The Early Years: Information Overload and Quality Perception (Legend in Consumer Behavior)

Agile Sustainable Marketing: Navigating Towards a Greener Future

Digital Marketing for Executives and Managers

Inspirational Applications, Part II: Scholarship and Creativity (Legend in Consumer Behavior)

Macromarketing Applications, Part II: Marketing versus Consumer Research (Legend in Consumer Behavior)

Digital Marketing

Environmental Analysis for Strategic Marketing Planning