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Vibrant Publishers Conjoint Analysis: the Pioneering Years (Legend in Marketing)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 25 July 2026 08 August 2026 22 August 2026 05 September 2026 20 September 2026
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Price distribution over 58 days • 1 price levels

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58 days 0 15 29 44 58 £70 Days at Price

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Description

Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing’s most powerful and enduring research techniques. This book captures Green's groundbreaking work on conjoint analysis, an approach that revolutionized how companies understand customer trade-offs and preferences. By simulating real-world decision-making, conjoint analysis allows marketers to uncover what product features truly drive consumer choices. Green takes readers back to the origins of conjoint methods, explaining the core principles, experimental designs, and analytical techniques that shaped early research. The book offers practical guidance on designing effective studies and interpreting results while providing historical context on how conjoint evolved into a staple of product development and pricing research. Ideal for marketing researchers, analysts, and students of consumer behavior, this book is both a historical archive and a practical guide. Discover how conjoint analysis laid the groundwork for modern preference modeling and continues to inform decision-making in industries from tech to consumer goods.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 May 2025
Listed Since
07 May 2025

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