Quantitative Methods: MDS, MDA , CCA , and Beyond (Legend in Consumer Behavior) - Image 1

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Vibrant Publishers Quantitative Methods: MDS, MDA , CCA , and Beyond (Legend in Consumer Behavior)

Name: Quantitative Methods: MDS, MDA , CCA , and Beyond (Legend in Consumer Behavior)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

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Description

Quantitative Methods: MDS, MDA, CCA, and Beyond by Morris B. Holbrook presents a comprehensive analysis of advanced statistical methods used in consumer behavior and marketing research. This book delves into techniques such as Multidimensional Scaling (MDS), Multiple Discriminant Analysis (MDA), and Canonical Correlation Analysis (CCA), explaining how these tools can be applied to solve complex problems in consumer research. Holbrook offers a clear, structured approach to these quantitative methods, making them accessible to both academic researchers and marketing professionals. Through detailed explanations and real-world examples, the book highlights how these techniques can reveal hidden patterns in consumer data, providing valuable insights into consumer preferences, attitudes, and behaviors. Holbrook’s work not only deepens the understanding of these methods but also shows how they can be applied beyond traditional research settings. This book is an essential resource for anyone interested in the intersection of advanced statistics and marketing, offering practical guidance for leveraging quantitative methods in consumer research.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636515428
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 18 July 2025
Listed Since: 19 July 2025

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Vibrant Publishers Quantitative Methods: MDS, MDA , CCA , and Beyond (Legend in Consumer Behavior)

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It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Quantitative Methods: MDS, MDA , CCA , and Beyond (Legend in Consumer Behavior)

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Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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Auswertung von Zeitreihen mit Methoden der nichtlinearen Dynamik