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Vibrant Publishers Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise (Legend in Consumer Behavior)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 26 July 2026 10 August 2026 25 August 2026 09 September 2026 25 September 2026
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Description

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences. By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook’s unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 July 2025
Listed Since
19 July 2025

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