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Price Distribution

Price distribution over 59 days • 1 price levels

Days at Price

Price Analysis

Most common price: £66 (59 days, 100.0%)

Price range: £66 - £66

Price levels: 1 different prices over 59 days

Description

This study about CRM was conducted with the objective to find out the relationship between psychographic factors and consumer’s attitude toward CRMP. Following four hypotheses were proposed for the purpose of this study: H1: Consumers with high level of ‘social responsibility’ have more positive attitude toward CRMP and consumers with low level of ‘social responsibility’ have less positive attitude toward CRMP. H2: Consumers with high ‘self confidence’ have more positive attitude towards CRMP and consumers with low ‘self confidence’ have less positive attitude toward CRMP. H3: Consumers with high ‘religiosity’ have more positive attitude toward CRMP and consumers with low ‘religiosity’ have less positive attitude toward CRMP. H4: Consumers with high level of ‘public self consciousnesses’ have more positive attitude toward CRMP and consumers with low level of ‘public self consciousnesses’ have less positive attitude toward CRMP. The study found that a majority of consumers had highly positive attitude toward CRMP and had high levels of social responsibility, self confidence, religiosity & public self consciousnesses. All the four hypotheses were found to be correct.

Product Specifications

Format: paperback
ASIN: 3330652667
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 05 June 2017
Listed Since: 05 June 2017

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Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

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It has never been this cheap. We have no record of a lower price.

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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