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Price distribution over 61 days • 2 price levels

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Most common price: £81 (45 days, 73.8%)

Price range: £80 - £81

Price levels: 2 different prices over 61 days

Description

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people’s responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.

Product Specifications

Format: paperback
ASIN: 6138955013
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 02 August 2021
Listed Since: 27 August 2021

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Insight into Neuromarketing: New Approach to Engineer International Marketing Intelligence System (IMIS)…

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