Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing) - Image 1

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Vibrant Publishers Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

Name: Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Ethics

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Description

"Macromarketing, Ethics, and Social Responsibility: The Development Period" by Shelby D. Hunt delves into the intersection of marketing, ethics, and societal responsibility during the critical developmental phase of macromarketing. This book explores the historical evolution of ethical standards in marketing and the growing emphasis on corporate social responsibility. Hunt presents a thorough analysis of how marketing practices have evolved in response to societal needs and the ethical challenges that arise in the global marketplace. With deep insights into the ethical implications of marketing decisions, the book offers a valuable perspective on the responsibilities of marketers in shaping the public good. Ideal for scholars and practitioners in the field, this book provides a comprehensive foundation for understanding the ethical dimensions of macromarketing and its impact on society. "Macromarketing, Ethics, and Social Responsibility" invites readers to reflect on the crucial role of marketing in fostering a responsible, sustainable future.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636512828
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 07 December 2024
Listed Since: 07 December 2024

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Vibrant Publishers Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

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It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

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