£159.60

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Developing Digital Narratives in Marketing Communication

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£178.38 £157.72 £162.23 £166.74 £171.24 £175.75 £180.26 30 July 2026 04 August 2026 10 August 2026 15 August 2026 21 August 2026
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Price range: £160 - £178

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Description

In the modern digital age, communication has become an essential tool in marketing, changing how traditional advertising engages with customers. This book explores how digital stories have shaped the way brands market their products and communicate with audiences. By using narrative structure, marketers can learn to craft authentic and persuasive messages that resonate within a saturated digital landscape. Developing Digital Narratives in Marketing Communication provides insights into how brands connect with their audience on a deeper level by creating compelling stories across all platforms.

Key Features

This book by IGI Global Scientific Publishing explores how digital stories shape modern brand marketing.

Learn how to use narrative structure to craft authentic and persuasive messages for digital audiences.

Understand how digital narratives help brands connect with customers on a deeper level across all platforms.

Examine the shift from traditional advertising to modern digital communication tools in marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 November 2025
Listed Since
05 July 2025

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