£50.66

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£51 today · previous high £51 · all-time low £51

Marketing Online: Estrategia, Canales y Ejecución en Entornos Digitales

Amazon

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Description

El marketing online se ha convertido en una pieza clave para cualquier marca, pero entender cómo funciona de verdad —más allá de las modas y las herramientas— sigue siendo un reto. Este libro ofrece una visión clara y práctica del marketing digital, explicando cómo se diseñan las estrategias, cómo se activan los principales canales y cómo se toman decisiones en entornos digitales reales. A lo largo de sus capítulos se abordan cuestiones como la planificación estratégica, la creación de contenidos, la gestión de redes sociales, la publicidad online y la medición de resultados, siempre con un enfoque aplicado y orientado a la realidad profesional. Aunque nace como material de apoyo para la docencia universitaria, el libro está pensado para cualquier persona que quiera entender el marketing online con criterio, ya sea estudiante, profesional o emprendedor. No es un recetario de trucos ni un manual técnico cerrado, sino una guía para comprender el porqué de las decisiones y aprender a aplicar los conceptos con sentido. Un libro para leer, subrayar y volver a consultar cuando el marketing digital deja de ser teoría y se convierte en práctica.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 January 2026
Listed Since
03 February 2026

Barcode

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