£59.00

Distribución y comercio electrónico: Teoría, herramientas y estudios de casos para poner en práctica

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Description

El libro "Distribución y comercio electrónico" analiza la evolución de la distribución en la era digital, marcada por el auge del comercio electrónico y la integración de los canales físicos y digitales. Comienza definiendo los tipos de distribución (intensiva, selectiva, exclusiva) y su papel estratégico. A continuación, explora la transformación digital, el impacto de los mercados, las redes sociales y tecnologías como la IA y la realidad aumentada. El libro examina las nuevas estrategias omnicanal, la importancia de la logística y el merchandising, y las cuestiones relacionadas con la sostenibilidad del comercio electrónico. Por último, destaca las perspectivas de futuro: personalización, automatización y responsabilidad medioambiental.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 June 2025
Listed Since
21 June 2025

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