£80.59

Springer Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (Classroom Companion: Business)

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Description

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 June 2020
Listed Since
28 April 2020

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