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ÉDITIONS UNIVERSITAIRES EUROPÉENNES La gestion de la relation client (CRM): Et son impact sur la gestion stratégique dans le secteur bancaire

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Price History & Forecast

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Last 57 days · 57 data points (no recent data)

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£54.00 £51.30 £52.38 £53.46 £54.54 £55.62 £56.70 21 July 2026 04 August 2026 18 August 2026 01 September 2026 15 September 2026
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Price Distribution

Price distribution over 57 days • 1 price levels

Days at Price
57 days 0 14 29 43 57 £54 Days at Price

Price Analysis

Most common price: £54 (57 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 57 days

Description

De nombreuses études montrent que ces dernières années, les banques ont beaucoup investi dans les systèmes de gestion de la relation client (CRM). Les raisons en sont le besoin émergent des banques d'acquérir et de maintenir un avantage concurrentiel grâce à une meilleure connaissance de leurs clients. A son tour, cette connaissance accrue est susceptible de conduire à une augmentation : a) de la base de clients b) de la satisfaction des clients c) de la rétention des clients et d) de la fidélité des clients. Sur la base de ce qui précède, l'objectif de cet ouvrage est de déterminer s'il existe ou non une influence potentielle des systèmes CRM nouvellement mis en ?uvre sur le comportement d'achat des consommateurs dans le contexte du secteur bancaire et également d'évaluer l'étendue et la nature de cette influence.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 September 2022
Listed Since
30 September 2022

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