£48.50

Science Factory Green Marketing vs. Greenwashing. Weltrettung als Marketingstrategie

Price data last checked 49 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£49 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 42 days • 42 data points (No recent data available)

Historical
Generating forecast...
£48.50 £46.08 £47.05 £48.02 £48.99 £49.96 £50.93 16 March 2026 26 March 2026 05 April 2026 15 April 2026 26 April 2026

Price Distribution

Price distribution over 42 days • 1 price levels

Days at Price
42 days 0 11 21 32 42 £49 Days at Price

Price Analysis

Most common price: £49 (42 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 42 days

Description

Verbraucher haben ein Bewusstsein für einen nachhaltigen Lebensstil entwickelt. Vor allem junge Konsumenten interessieren sich für die Herkunft der Produkte und fordern nachhaltige Innovationen. Durch die Verschiebung der Nachfrage und den steigenden Druck auf die Unternehmen nimmt die Anzahl der umweltfreundlichen Artikel in den Sortimenten ständig zu. Doch die Kommunikation der Nachhaltigkeit ist für die Vermarktung von Unternehmen ebenso wichtig wie die Nachhaltigkeit selbst. Doch welche Werbung hält tatsächlich, was sie verspricht? Mit dem Trend des Green Marketing haben sich schwarze Schafe eingeschlichen, die die Nachhaltigkeitskommunikation von Unternehmen für Greenwashing nutzen, ohne tatsächlich umweltfreundlich zu produzieren. Das zentrale Thema dieses Buches ist die Bedeutung von Green Marketing in der heutigen Zeit. Die Autorin Marie Schad beleuchtet aktuelle und zukünftige Herausforderungen und zeigt, weshalb die Relevanz des Green Marketings steigen und das Konzept der Nachhaltigkeit für die Wirtschaftswissenschaften einen immer höheren Stellenwert einnehmen wird. Zudem gibt sie praktische Handlungsempfehlungen sowie eine hilfreiche Orientierung für Unternehmen. Dieses Buch richtet sich gleichermaßen an Unternehmer und interessierte Verbraucher.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 February 2020
Listed Since
14 February 2020

Barcode

No barcode data available

Similar Products You Might Like

Routledge - Green Marketing in a Unified Europe Book
96% match

Routledge - Green Marketing in a Unified Europe Book

Routledge

£133.40 30 Apr 2026
The Future of Green Marketing: Sustainability as a Core Brand Strategy
96% match

The Future of Green Marketing: Sustainability as a Core Brand Strategy

LAP Lambert Academic Publishing

£51.00 24 Apr 2026
Green Consumerism: Perspectives, Sustainability, and Behavior
95% match

Green Consumerism: Perspectives, Sustainability, and Behavior

CRC Press

£63.17 08 Mar 2026
Sustainable Economic Development: Green Economy and Green Growth (World Sustainability Series)
95% match

Sustainable Economic Development: Green Economy and Green Growth (World Sustainability Series)

Springer

£119.72 09 Mar 2026
Sustainable Development and Learning: framing the issues
95% match

Sustainable Development and Learning: framing the issues

Routledge

£45.99 28 Feb 2026
Corporate Environmentalism and the Greening of Organizations (SAGE Library in Business and Management)
95% match

Corporate Environmentalism and the Greening of Organizations (SAGE Library in Business and Management)

Sage Publications

£103.28 13 Jan 2026
Sustainable Marketing: The Industry’s Role in a Sustainable Future
95% match

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Kogan Page

£43.90 13 Jun 2026
Communicating Sustainability for the Green Economy
95% match

Communicating Sustainability for the Green Economy

Routledge

£61.19 04 Apr 2026
Sustainable Development and Learning: framing the issues
95% match

Sustainable Development and Learning: framing the issues

Routledge

£166.51 13 Jun 2026
IGI Global Green Finance and Sustainability Reference Book
95% match

IGI Global Green Finance and Sustainability Reference Book

IGI Global

£152.29 07 May 2026
Green Economics: An Introduction to Theory, Policy and Practice
95% match

Green Economics: An Introduction to Theory, Policy and Practice

Routledge

£41.99 07 Mar 2026
Communicating Sustainability for the Green Economy
95% match

Communicating Sustainability for the Green Economy

Routledge

£170.00 14 Jan 2026
Green Culture: An A-to-Z Guide: 11 (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
95% match

Green Culture: An A-to-Z Guide: 11 (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)

Sage Publications

£21.42 13 Jan 2026
Green Ethics and Philosophy: An A-to-Z Guide: 8 (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
95% match

Green Ethics and Philosophy: An A-to-Z Guide: 8 (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)

Sage Publications

£91.13 11 May 2026
Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)
95% match

Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)

IGI Global

£183.38 13 Jan 2026
A New Psychology for Sustainability Leadership: The Hidden Power of Ecological Worldviews
95% match

A New Psychology for Sustainability Leadership: The Hidden Power of Ecological Worldviews

Routledge

£123.28 02 Mar 2026
Environmental Marketing: Strategies, Practice, Theory, and Research
95% match

Environmental Marketing: Strategies, Practice, Theory, and Research

Routledge

£150.34 27 Apr 2026
A Thousand Shades of Green: Sustainable Strategies for Competitive Advantage
95% match

A Thousand Shades of Green: Sustainable Strategies for Competitive Advantage

Routledge

£20.45 06 Apr 2026
Environmental Marketing: Strategies, Practice, Theory, and Research
95% match

Environmental Marketing: Strategies, Practice, Theory, and Research

Routledge

£56.99 12 Feb 2026
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition
95% match

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

CRC Press

£76.99 05 Mar 2026
Whole School Approaches to Sustainability: Education Renewal in Times of Distress (Sustainable Development Goals Series)
95% match

Whole School Approaches to Sustainability: Education Renewal in Times of Distress (Sustainable Development Goals Series)

Springer

£40.29 20 Feb 2026
The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry
95% match

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

emerald PUBLISHING

£60.12 12 Apr 2026
Marketing the Green School: Form, Function, and the Future (Advances in Educational Marketing, Administration, and Leadership)
95% match

Marketing the Green School: Form, Function, and the Future (Advances in Educational Marketing, Administration, and Leadership)

Information Science Reference

£171.87 28 Jan 2026
Nachhaltigkeit und Social Media: Bildung für eine nachhaltige Entwicklung in der digitalen Welt
95% match

Nachhaltigkeit und Social Media: Bildung für eine nachhaltige Entwicklung in der digitalen Welt

Springer VS

£51.63 23 Apr 2026