Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India - Image 1

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LAP Lambert Academic Publishing Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India

Name: Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India
Brand: LAP Lambert Academic Publishing
Price: 69.0 GBP
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Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under certain motives. In order to satisfy and meet the objectivity of sustenance at each level of these channel members, the book focuses on key parametres associated with distribution of products in the channels and attempts to draw an analogy to understand the satisfaction / dissatisfaction indices across the industries. The book also attempts to catch up with the market dynamics and to come up with a Dealer Satisfaction Index Matrix for the pharmaceutical and consumer goods industry.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3846504793
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 22 September 2011
Listed Since: 26 September 2011

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LAP Lambert Academic Publishing Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Physical Distribution Analysis : For Customer Service and Satisfaction

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