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LAP Lambert Academic Publishing Physical Distribution Analysis : For Customer Service and Satisfaction

Name: Physical Distribution Analysis : For Customer Service and Satisfaction
Brand: LAP Lambert Academic Publishing
Price: 65.0 GBP
Availability: InStock

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Description

Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6139886341
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 August 2018
Listed Since: 31 August 2018

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LAP Lambert Academic Publishing Physical Distribution Analysis : For Customer Service and Satisfaction

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