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£59.00

LAP Lambert Academic Publishing Statistical Models for Customer Relationship Management: A Regression Approach

Name: Statistical Models for Customer Relationship Management: A Regression Approach
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

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Description

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659364967
Category: Books > Subjects > Science, Nature & Maths > Mathematics > Probability & Statistics
Domain: Amazon UK
Release Date: 29 April 2013
Listed Since: 03 May 2013

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LAP Lambert Academic Publishing Statistical Models for Customer Relationship Management: A Regression Approach

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