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LAP Lambert Academic Publishing Branding in Organized Retailing: A Customer Perspective: Brand Recognition by Customers

Name: Branding in Organized Retailing: A Customer Perspective: Brand Recognition by Customers
Brand: LAP Lambert Academic Publishing
Price: 65.0 GBP
Availability: InStock

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Description

This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5 is purely related to analysis of the data collected and analyzed, and remaining chapters are the concluding ones discussing on findings, interpretation, limitations and recommendations of the research outcome.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 620267542X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 02 July 2020
Listed Since: 27 July 2020

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LAP Lambert Academic Publishing Branding in Organized Retailing: A Customer Perspective: Brand Recognition by Customers

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