£65.00

LAP Lambert Academic Publishing Product Placement : Brand Recall and Recognition

Name: Product Placement : Brand Recall and Recognition
Brand: LAP Lambert Academic Publishing
Price: 65.0 GBP
Availability: InStock

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Description

This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6204725912
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 November 2021
Listed Since: 26 November 2021

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LAP Lambert Academic Publishing Product Placement : Brand Recall and Recognition

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