Celebrity endorser effects: A myopic perspective of marketing: Celebrities myopicity in Indian context - Image 1

£57.00

LAP Lambert Academic Publishing Celebrity endorser effects: A myopic perspective of marketing: Celebrities myopicity in Indian context

Name: Celebrity endorser effects: A myopic perspective of marketing: Celebrities myopicity in Indian context
Brand: LAP Lambert Academic Publishing
Price: 57.0 GBP
Availability: InStock

Social Sciences

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Description

This study is an effort to look at the celebrity endorsers effects in cell phone industry in India. In India, celebrity endorsement has played a pivotal role. This study examines the relationship between consumer’s perception and the celebrity endorser’s effects. The buying behavior of consumers is significantly affected by celebrity endorsers to large extent. As far as the present study is concerned, the proposed framework has been proven with some inferential analysis. The current study is an attempt to apply the framework of celebrity endorser effect(s) in Indian context where celebrity endorser’s effects shows the transformation of consumers to hedonistic consumers.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3330028386
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 15 May 2017
Listed Since: 12 April 2016

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LAP Lambert Academic Publishing Celebrity endorser effects: A myopic perspective of marketing: Celebrities myopicity in Indian context

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