£69.00

LAP Lambert Academic Publishing The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets

Name: The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets
Brand: LAP Lambert Academic Publishing
Price: 69.0 GBP
Availability: InStock

Call Centre Management

Price data last checked 15 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£69 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 76 days · 76 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 76 days • 1 price levels

Days at Price

Price Analysis

Most common price: £69 (76 days, 100.0%)

Price range: £69 - £69

Price levels: 1 different prices over 76 days

Description

A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the expectations on the return and financial contribution of these investments. This book provides a comprehensive analysis of sponsorship dynamics as well as the exploration of the relationship between sponsorship and customer based brand equity (CBBE). The book explains the details of the research study which measures the effects of sponsorship involvement on CBBE and provides a discussion on the results of the research together with the explanation of implications for brand managers. The comprehensive analysis of sponsorship dynamics and the theoretical model developed make this book a valuable source of information for both researchers and brand managers. For researchers, the book opens a gate for further research to explore the effects of sponsorship on consumer behavior. For brand managers, it provides a guide for getting effective results in sponsorship involvement as well as to increase the return on these investments.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838355652
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 April 2010
Listed Since: 20 April 2010

Barcode

No barcode data available

LAP Lambert Academic Publishing The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Recreation Marketing

Internal Branding

Vospriyatie mira, iskusstva, media: teoriya i metodika

Marketing v kommertsii: traditsii i innovatsii

Arkhetipicheskie prezentatsii kul'tury v reklamnykh mifakh: sotsiokul'turnyy analiz

Sotsial'naya otvetstvennost' biznesa: filosofsko-metodologicheskoe issledovanie

Essential Technologies for Libraries in Digital Era

Vychislenie matematicheskikh postoyannykh

Иноязычные вкрапления в современных печатных СМИ

Eğitim Bilimlerinde Güncel Yaklaşımlar

Modern Perspectives of Pharmaceutical Industrial Management

Marketingovye issledovaniya rynka intellektual'nykh uslug: teoretiko-metodologicheskie osnovy

Sovremennye aspekty aktivnogo obucheniya

Strategies of Advertising Agencies in India

Opinions about the role of corporate blogging in social media branding: An investigation on the perceived diffusion and effectiveness of the activity

Relationship Marketing: Concept, Elements and Practices

Customer Comfort as a Marketing Construct in Healthcare

Creative leadership: the Imperative for Driving the Knowledge Economy

Sales Technology Usage and Outcomes: A Model in the Indian Context

Sponsorship and Listenership of Rural Development Broadcasts in SW Nigeria

Cultural Perspectives

Building Student Spirituality: Duty of University Personnel

Konkurentosposobnost' v mezourovnevom izmerenii

Pharmaceutical Biotechnology