Marketing Practices of Dairy Products in India: With special focus on Milk & Ghee - Image 1

£73.00

LAP Lambert Academic Publishing Marketing Practices of Dairy Products in India: With special focus on Milk & Ghee

Name: Marketing Practices of Dairy Products in India: With special focus on Milk & Ghee
Brand: LAP Lambert Academic Publishing
Price: 73.0 GBP
Availability: InStock

Brands & Corporate Identity

Price data last checked 18 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£73 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 73 days · 73 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 73 days • 1 price levels

Days at Price

Price Analysis

Most common price: £73 (73 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 73 days

Description

India is the largest producer and consumer of milk and milk products in the world. With rapid economic growth, the demand for milk is expected to increase at a faster pace than supply and the resulting supply-demand gap could reach 40 million tonnes by 2022. This creates competition to the existing dairy firms in a big way in the coming future. Unless, the dairy firms are competitive enough, it cannot sustain in the market for the long time. For this reason, the present study aimed to suggest suitable marketing practices of dairy products by exploring the consumer behaviour in buying dairy products. A questionnaire survey on a convenience sample of 600 respondents was conducted by selecting major towns and villages of Chittoor district in India. The questionnaire consists of consumer demographics, motivational factors in buying dairy products, consumer buying preferences, perception towards packaging and factors influencing to choose organized or unorganized sector. The present study selected two dairy products: milk and ghee, which are regularly purchased by most of the consumers in Chittoor district. The findings suggest various factors that the dairy firms should focus.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659892661
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 23 June 2016
Listed Since: 16 July 2016

Barcode

No barcode data available

LAP Lambert Academic Publishing Marketing Practices of Dairy Products in India: With special focus on Milk & Ghee

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Approach towards physical education: India and Abroad

Strategies of Advertising Agencies in India

Scientometric Study of Wild Mammal Research in India: Authorship, Distribution and Research Trend

Organic Livestock Husbandry -Perspectives in Developing Countries

Marketing v kommertsii: traditsii i innovatsii

Livestock and Feed Resources Management in Egypt

Training Practices in Hospitality Industry: Indian Perspective

Sales Technology Usage and Outcomes: A Model in the Indian Context

Khudozhestvennyy vkus: Urovni, kriterii, metody formirovaniya

Corporate Governance of Banks in India

The Impact of International Labour Migration on Indian Economy

Ethical Practices In ServiceIndustry: A Study of Selected Service Units in Kolhapur District, India

Online Vs Offline Shopping in India: Customer Choice of Shopping Online and Offline Shopping : A Study in Indian Context.

Izvlechenie i utilizatsiya mysh'yaka v proizvodstve medi: Teoriya i praktika gidrometallurgicheskikh protsessov

Marketingovye issledovaniya rynka intellektual'nykh uslug: teoretiko-metodologicheskie osnovy

Essentials of ISLAMIC MARKETING: Concept, Guidelines, and Practices

Informatsionnye tekhnologii upravleniya prodazhami i marketingom

Snizhenie vrednykh vybrosov dizel'nykh dvigateley

Biotechnology of Microbial Lipases

Genetic Evaluation of Sahiwal Cattle Based on Lactation Curves

BUSINESS PROCESS REDESIGNING IN FOOD SERVICE INDUSTRY

Decision making of farm women in animal husbandry practices: Farm women as a decision maker

Arkhetipicheskie prezentatsii kul'tury v reklamnykh mifakh: sotsiokul'turnyy analiz

Vijjadhammakaya